For any business that is looking for growth using social media Instagram has emerged as a giant platform. Businesses small and big around the world are leveraging this platform for growing their sales and increasing brand equity. In fact many businesses prefer promoting themselves on Instagram over Facebook which has more or less turned into a cluttered space in recent times. Compared to Facebook, clean and suave user interface of Instagram allows you to run focused marketing campaigns.
Restaurants are benefitting the most as this business is perhaps best meant for Instagram promotion. There have been researches that have suggested that people under the age of 35 are spending as much as 10 hours every single month browsing for food images on this platform. What is even more interesting is the fact that nearly 30% of this young crowd isn’t likely to visit a restaurant if they don’t find it on Instagram. And the number of Instagram savvy customers is growing exponentially and the importance of Instagram promotion is only likely to grow in the future.
For restaurants Instagram marketing isn’t limited to casually posting pictures as it was till some time ago. It has become a serious marketing strategy that has allowed several newly launched restaurants to earn brand recognition in quick time. The use of Instagram restaurants tool is also on the rise as they offer deep insights and advanced metrics that streamline campaigns. We shall come to the use of these tools later ne before that we shall look at some of the other things you need to do with your Instagram campaign and what they can do for your restaurant.
Location, location and location…. Restaurant business is all about location and you will need to target likes and views on your handle from people in and round the location. As a strategy you can start hunting for Instagram handles that can engage with posts that are tagged in the same location. For instance if your restaurant is located in downtown Los Angeles you can start liking posts that are tagged to this place. Doing so you will help you engage with potential customers and they may return favors. This isn’t a one-time strategy but something that you need to do on a regular basis.
Court food bloggers and influencers… Food blogging has become infectious and you find these people all around. If you want your restaurant to grab eyeballs you should start courting local food bloggers and influencers. Because of the fan following they enjoy your business would immediately be in front of people who are likely to visit your for their next wining and dining outing. But there’s a catch, these people won’t do it for free! Here you need to act smart and instead of courting bloggers who have 50k or more likes and would quote a princely sumto post choose those with few thousand likes as they are likely to promote your restaurant for as low as a free dinner!
Keep up with your customers… So far we have talked about things you need to do to promote your restaurant business on Instagram. Your efforts may be complemented by your regular customers. Wining and dining have become as much about the food as it is about sharing the experience with the world. Every single day you’d have some of those boisterous customers coming in and acting as your brand ambassadors. You need to keep pace with them and leverage on the free publicity you are getting. To ensure this have a killer bio and make sure you are engaging with these posts. This will bring more likes to your handle and help you grow your business.
Use an Instagram restaurant tool.. . We have touched upon this earlier and if you have tried using Instagram to promote your restaurant you’d know how challenging and competitive the whole ecosystem is. With your business competitors likely to run their own campaigns you need to rely on a good Instagram restaurant tool. There are many ways in which these tools can help you and let us now touch upon some of the benefits that you can leverage when you choose these tools -
- Grow Instagram Likes – This is your primary goal when it comes to promoting your business on Instagram. With a good tool you’d be able to grow Instagram likes organically. What this does is takes your handle to people who are interested in searching for restaurants and are also strong influencers within their own network.
- Take control over the content – You don’t need to shift your focus on the technicalities of running an Instagram campaign; your tool would do that for you. Instead focus on creating good content that immediately strikes the right chord with the audience.
- Connect with the right people – You need to find the right people, accounts and posts and engage with them for maximum returns. Your tool will help you in this regard and thus improve your success rate with each like and every post.
To conclude if you are running a restaurant promoting it on Instagram is no longer optional but it is a must if you wish to have tech savvy young crowd especially the millennial among your customers. With the choice of the right tool you will be able to seamlessly promote on Instagram, gather more likes and at the same time engage with your customers.
Choose the right Instagram restaurant tool and you will leverage this social revolution.
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